Twenty years ago, marketing a business was as simple as putting up a billboard, sending out some flyers and maybe running a commercial or two during an afternoon talk show.
But the world of business has changed, the consumers have changed and marketing has evolved with the times. Billboards for local businesses have been replaced with Google My Business, LinkedIn is the new networking event and social media is word of mouth -- 100x.
It doesn't matter what industry or niche you are in, your ideal customers are online for hours each day. They connect with family and friends online, they work and learn online and they shop online. And when they're not shopping online, they're researching to find out where to shop online.
If you don't have a strategy to attract and convert these customers, your business is in danger. Digital marketing is no longer optional, its required.
While business owners today understand the importance of digital marketing, most don't understand how to make it work effectively. The problem is that most agencies, freelancers and consultants are selling tactics. And tactics simply don't work. Not without the right strategy. The truth is...there is no playbook. No one-size fits all solution that will work for your business. That's where we come in.
At ERC Digital we understand that digital marketing is more than social media calendars, emails and outdated lead generation funnels. It's about taking your brand and amplifying it by promoting it through multiple online channels. It's about building a strategy designed to attract your ideal customers and clients, build community and brand loyalty and generate a system of consistent lead flow to not only help you create an opportunity for more revenue and higher profits, but to cultivate long-term, sustainable growth for your business and brand.
Ultimately -- it's all about you. We design strategies for our clients that are unique to your specific business model and strategic objectives. We get results because we define those results based on your standards and then we work to create the blueprint to get you from point A to point B and beyond. We take proven techniques and tailor them to fit your needs and goals. With ERC Digital, you don't get another list of tactics that may or may not work for your business, you get a comprehensive and innovative strategic plan for success.
Our process begins with a comprehensive digital marketing audit designed for us to identify gaps in your current process and to help us better understand the needs of your business. This audit includes a full report of our findings with recommendations and actionable information on how to improve your digital marketing efforts to start getting results quickly.
After the audit, we determine if your brand would be a good fit for our comprehensive strategy development process. If we both decided we're a good fit for one another, we'll begin our 90-day process to developing a strategic digital marketing plan designed to take your business to the next level of success.
We spend the first 30-days getting to know your business on a deeper level, researching your market, industry, customer base, target market and competitors. We ensure that our project begins with a solid foundation of understanding where you are now and where you want to be so that we can design a strategy to get you there.
The next 30 days are focused on developing your digital strategy in detail. This includes identifying your channels, setting strategic objectives, determining goals and defining KPIs. This comprehensive strategy is a 12 - month roadmap of everything you need to implement and plan marketing campaigns that drive growth and sustainability for your business.
Lastly, we focus on ensuring your team is prepared to execute your digital marketing strategy effectively. We work to ensure that your marketing team understands the ins and outs of how to make digital marketing work for your specific business brand and needs.
At the end of our 90-days together you can expect to have a digital marketing strategy that uniquely designed to get you the results and goals you desire. Our strategies are truly bespoke, one-of-a-kind solutions for our clients. From the initial call to the final consultation and offboarding, we become your partners in the success of your business. At ERC Digital, you're not just another client, you're our partners and we know our success is only as great as your success.
Get started by clicking the button to scheduling your digital marketing audit today.
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